About Us

Authenticity is at the heart of what we do.

As a boutique media company, Category 3 is dedicated to amplifying voices in alternative health and wellness. Our mission is to craft innovative, data-driven strategies that elevate visibility, increase revenue, and build lasting audience connections.

Our Story

At Category 3 (C3), we believe in more than just media partnerships — we believe in amplifying voices that matter. Founded by three women with a passion for authentic storytelling and meaningful connections, C3 was born from the desire to empower influencers, podcasters, and brands in the alternative health and wellness space to reach their full potential.

In an industry where innovation and heart drive transformative change, we saw incredible individuals pushing the boundaries to improve lives and redefine wellness. But too often, their work wasn’t reaching the audiences—or generating the revenues—they deserved. That’s where we come in.

With deep expertise in podcast advertising, influencer partnerships, and media sponsorships, we help our clients grow their platforms and build authentic relationships with their audiences. We specialize in aligning the right brands with the right voices, ensuring every partnership feels natural, credible, and impactful. Whether it’s an independent podcast looking to monetize or a wellness brand aiming to scale, our mission is to connect creators and companies in ways that are mutually rewarding.

Our Passion, Your Success

As a heart-centric team, we’re passionate about authenticity, integrity, and balance. These values guide everything we do. We know the courage it takes to create something meaningful and put it into the world, and we’re here to champion those efforts. For us, success is about more than numbers; it’s about helping our clients thrive while staying true to their vision and purpose.